Top Explainer Video Trends to Expect in 2021

Krisha Studio | December 23, 2020 | Explainer Video
TOP EXPLAINER VIDEO TRENDS TO EXPECT IN 2021
Table Of Contents

In the coming 2021, explainer video trends will take a prominent role in deciding the marketing strategy for the brands. These trends can offer better scope of audience engagement for the marketers. In this article, you will know about the possible top five explainer video trends of 2021 as how they will impact the advertisement and promotional sector.

At present, explainer video services are top-rated. With the changing times, people now prefer videos that offer them more information in a concise manner. Modern technologies like 3D animation, 4D animation, liquid motion, augmented reality, and digital illustrations. Videos are becoming engaging and attraction-grabbing. It is clear that explainer videos are here and will become more prominent in 2021. Here are information about the Explainer video trends that you need to watch out-

 Mobile optimized videos

Optimize video for mobile

At present, most internet users prefer to surf the internet through their smartphones. So, videos are being watched on mobile instead of PC or laptops. According to a report of Hub spot, nearly 99% of users watch videos on the smartphone.

So, if a brand wants to get customer attention or more viewers, they need to design mobile-optimized bodies. For any business, an explainer video can be a great way to reach their tattered audience. So, brands now need to focus on creating mobile-friendly videos that are ideal for smartphone users.

Use of Augmented reality in

Augmented reality

Augmented reality transformed the technology sector to a great extent. With the proper implementation of augmented reality, viewers can get a realistic experience with computer-generated images and graphics. It allows them to find more about what they can expect from a brand. AR can be of different forms- from a simple 3D bitmoji to computer-generated have reality-bending graphics that offer real-life experience.

If you want to offer your audiences a more realistic experience through your videos, you need to include AR in your explainer video services. According to experts, AR videos will try to overlap real-life settings with computer-generated digital visual clips to offer a completely new experience.

 Liquid motion

Liquid motion animation

Another critical and emerging trend that amounted to explainer video trendsis the use of Liquid Motion. In liquid motion, the movement of objects is fluid, which creates the illusion of continuous signals. Often Liquid motion is used to draw the attention of the viewer. As it gives a seamless transition from one frame to another, the video becomes exceptionally engaging and interesting and can hold the viewers’ attention for a longer time.

Since it is a manually and drawn animation technique, it is more complicated and time consuming than regular vector graphics. Furthermore, the liquid motion videos offer few scopes to make adjustments and edits later. But, the whole hard work of the animators and video designers are worth the video they offer. Liquid motion is also useful in adding psychedelic effects to a video. It is often used along with neon hues to design a vaporware style with psychedelic effects within an explainer video.

Grainy texture

Grainy textures are now becoming extremely popular in videos. This graphics trend is becoming more prominent and will be one of the leading trends in the coming year. The grainy texture will become more apparent in explainer videos. It helps to enhance videos with animations or other kinds of digital illustrations. Suppose you can add a grainy texture to an image. It may make energy more engaging and realistic.

The grainy texture will also be combined with other techniques to enhance the over video watching experiences. For example, adding consistent granny texture to a motion graphic video allows you to offer real-life surface effects in any simple vector images. The grainy texture also enhances the appearance of images as the visual looks original and creates an illusion of motion.

 Storytelling

Tell your story in video

Well, storytelling will be another prominent addition among the Explainer Video Trends.Even in the modern times of the 21st century, stories have their everlasting appeal. People still love to hear stories. With visual stories, explainer videos can be more engaging and viewer-friendly. With an account, you can help the viewers to grasp things quickly and offer them every piece of information without any problem. People will love to watch them gather knowledge about your brand if you can provide people with a storytelling video with engaging content and exciting visuals.

Furthermore, storytelling videos are great for brand endorsement and allow the brand to effectively connect with its audiences. It will help you to pass on any information to the audience without degrading their experience.

 Conclusion

These are the top five among all the explainer video trends of 2021. In a nutshell, mobile-friendly videos, videos with a grainy texture, augmented reality, liquid motion, or storytelling videos will rule the market. All these trends allow the brands to design videos that are treated to the eyes and offer informative content.

About KrishaStudio

KrishaStudio is a modern video designing agency. This unique agency offers curated videos for social media platforms, offering your brand effective audience engagement. They have been working with sincerity for years and have some of the most skilled experts under their wing. Therefore, if you want to get the best video designing services, please connect to them for further details.

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