Digital marketing is one of the rapidly growing mediums used by organizations to engage and attract consumers to their products and services. It uses a variety of channels to inform potential customers about the services and products they provide, including text, images, videos, and audio. Videos are the most attractive form of media because they aid in the reduction of the knowledge gap between customers and businesses. A customer watching a video has more chances of acquiring a service as compared to content or image because it gives more clear understanding to the customer about the products and is more appealing. Digital video marketing is expected to become a $45.6 billion market by 2025 with a rapid growth rate of 6.5%. Moreover, 82% of internet users stream video content online rather than in other mediums.
With the rise of new video platforms and formats like IGTV, TikTok, and stories, there are plenty of previously unavailable opportunities to enhance your brand using video marketing. You’re falling behind if you’re not already producing high-quality video content for your audience. The good news is that creating video content has never been easier. The barrier has lowered dramatically, and audiences are hungry for the content of any production value. You don’t need to hire a videographer or sit through multiple revisions of the same video; you can now record amazing HD quality with your smartphone and use a simple online video editor to create highly engaging videos in a matter of minutes.
To begin a video marketing campaign, you must first determine your target audience and marketing goal. You’ll try to engage with an audience at every stage of the sales funnel, but you’ll need to prioritize to improve engagement and retention. You should make an awareness video if you want to attract new customers. You’ll need a consideration video if you want to engage your audience with your services. You should make a decision stage video if you’re closing the sale and need to nurture your prospects. You can also make an internal video to motivate your team or recruit new employees, or a video to delight someone who has already purchased from you.
While video may appear to be a departure from other forms of marketing or a way to test out a branding refresh, viewers must understand who and what is speaking to them while watching your videos. Try to make consistent videos across platforms and connect to your brand. If your videos are on YouTube or another social media platform, they should link to your website or a landing page, with consistent branding and messaging across all platforms. If the video users see your email communications differ from Facebook, it isn’t a steady reflection of your brand and may harm rather than help.
8 Top video marketing trends 2022
Audience segmentation is also an important step; creating a video without a specific audience is more likely to fail. Those who should watch it will not, and those who do will not convert. The people you want to reach with your video are the same people you want to buy your product. Just make sure you have the following figured out before you finalize your audience strategy:
Many marketers make the mistake of believing that investing a large sum of money in a video marketing project will guarantee its success. Produce short videos for social media platforms such as Snapchat, Twitter, and Instagram, or repurpose user-generated content. If you have a bigger budget and want to keep your brand in front of people’s minds, tell a compelling story like Hollywood does (celebs optional). Using influencers in your videos does not always imply enlisting the services of well-known celebrities. Consider featuring industry experts or even YouTube celebrities who already have access to the audience you’re trying to reach to stay within your budget, but make sure they’re well-suited to represent your company.
You should have a timeline to stick to as you plan your entire production, from inventive conception to accompanying video distribution. There should be several timelines like an overall timeline, a production timeline, a distribution timeline, etc. Your timeline serves as a guiding light, reminding you of how far you’ve come and how much work remains. Every colleague must adhere to strict deadlines. Video marketing may have its schedule, production may have its own, and your social media department can have its own. But be a good leader and keep everyone up to date on schedules, changes, and deadlines.
Depending on the platforms you use to launch your campaigns, you need to ensure that your videos are generating maximum engagement. It means keeping it brief, uploading videos directly to the channel, and including captions on Facebook. It includes waiting two weeks after your video goes live on YouTube before making changes to the existing target or refining your target audience. And enhancing videos for Twitter necessitates striking a balance between perfectly alright targeting – from interest to search terms to the device – and not over-targeting to easily track which video marketing campaign is performing best.
A/B testing, like display ad campaigns, should help you find which aspects of a campaign are working and which aren’t. Maybe creativity is not a problem, but your messaging, the time of day you’re launching your campaign, or the channels you’re currently using are hampering your progress. Alternatively, your videos could be too long or too short. Whatever it is, make sure you test, test, and test more to find the best content and timing for your video marketing campaigns. Use metrics like engagement rate, view count, play rate, social sharing, likes, comments, and feedback to gauge the success of your videos.
The rise of video marketing presents a once-in-a-lifetime opportunity for businesses like yours. As customers tend to prefer video over other forms of content, they are expecting brands of all sizes and industries to use video to connect with them. Platforms are favoring video content more than ever before, and even new devices like phones and tablets are more video ready than ever before. To stay competitive, you’ll need to make the most of this incredible advertising medium. You’ll lose more customers the longer you wait. To learn more click the link to visit KrishaStudio.