Videos have become an important part of most digital marketing campaigns. They provide a way for businesses to reach their audience in a better and more interactive way. Moreover, watching videos leaves a more long-lasting impression on the minds of potential customers. There are various types of videos in digital marketing strategies, but explainer videos are the most influential type of video. Almost every new or existing customer watches an explainer video to learn more about a product or service. However, simply creating an explainer video will not pique the audience’s interest in your product. You have to create an effective explainer video to get the best results. Let’s discuss what this explainer video is and how you can create an explainer video.
An explainer video is a brief but powerful video that can entice potential customers while also explaining your product or service. It explains to them who you are, what you do, and what your product is. An effective explainer video informs the customer regarding the product or service you offer and why they should do business with you.
An explainer video is the best way to explain your service or product to a customer. About 96% of customers watch an explainer video to learn something new about a product or service. Furthermore, an effective explainer video assists you in improving your SEO rankings, increasing sales conversion, and keeping users engaged for a longer period of time.
It is necessary to place your effective explainer video on the right page of the website to attract more customers. You can place the explainer video on the homepage, landing page, or your social media feed. Some of the most effective places to display your explainer video are:
You can create an effective explainer video by following the steps below.
Researching the topic is the most important step for creating an effective explainer video. The content should be relevant to your topic. It must not be complex and must provide step-by-step solutions to prevailing problems. You can use Google Analytics to search for the most trending video topics and create videos regarding the same. If you find a problem that most of the customers are facing, then you are halfway to creating an explainer video.
There are many styles and types of explainer videos available that you can choose from as per your requirements. Some explainer video types are as follows:
Some Different Styles Of Explainer Videos Are As Follows:
You must write your own script in order to attract more and more customers, as no one knows your customers better than you. A good script is the building block of an effective explainer video, as a video with too many animated elements can never be interactive.
You should mock up a storyboard using tools like StudeioBinder to see if your visual aids match up with the storytelling. It will help you identify the problems that can occur before the shot of the video starts.
5 BEST EXPLAINER VIDEOS AND HOW TO MAKE AN EXPLAINER VIDEO FOR YOUR
You also need to take care of the audio elements while creating an effective explainer video. A professional voice is sometimes the primary requirement of a video. You may also need the help of a voiceover actor to record your voice for you.
A still video can never interact with its users. You need to add some visual assets like moving logos, animations, still images, or live footage to make the video interactive and attractive. You also require knowledge of different software to create different types of visual aids.
Music and sound can help you keep the concentration of users engaged with you. It can also help the moving elements of the video come to life and provide a better understanding. You must add the background music as per the tone of the video. Instead of going for paid music, you can use the free background music facilities provided by YouTube to create your explainer video.
Once you have added visual assets, content, and sound to your video, it’s time to arrange them in synchronization. You may need to delete some parts of the video, rearrange the existing clips, add close-ups, or add any special effects. You can use any of the available explainer video software like Adobe Spark, InVideo, VideoScribe, Vyond, etc. to create an effective explainer video.
Before uploading the video to the desired place, it is best to test the explainer video by showing it to a real-life audience. Instead of going to any family members or friends, try to deliver your video to your targeted audience. You may ask some questions regarding your product to the consumers once they have watched your video to analyze the effectiveness of your video.
After the testing is completed, you can place the video on the homepage, landing page, or social media page. You may also use online video streaming platforms to host your explainer videos for better outreach and interaction with customers. Some of the major video streaming sites include Youtube, Vimeo, and Wistia.
Videos are the newest weapon in digital marketing strategies. They can help you engage potential customers with your product or service. An effective explainer video can produce the maximum conversion rate for your product. Use the different styles and types of explainer videos as per your requirements and budget. Moreover, placing the explainer video in the right place can also make a huge difference sometimes, as an effective video on the correct page will guarantee maximum conversions.
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