Ideas for making a superb explainer video

Krisha Studio | May 29, 2020 | Explainer Video
Tips for making explainer video
Table Of Contents

Animated Explainer video use in effective branding of business’s products and services. This video content is one of the most preferred ways of communicating a specific message in regards to the products and services of a business with the targeted audience. Branded video content must be authentic, short and below 60 seconds, entertaining, have a story to share and target the core audience. The application of explainer videos by businesses and brands increased dramatically and that too in the last couple of years’ times. In recent times, almost everyone is making an effort to keep their audiences engaged and connected. The introduction of animated explainer video opened up new avenues for branding with creativity.

Simple graphics backed with simple language is the key factor to make this type of videos. In this age, it turned out to be simple as well as an attractive way for brand promotion. Your target audience can view the videos both on desktop and on smartphones and can understand the details about the product in a few seconds. You can use various social media platforms such as Facebook, Twitter, etc to publish your video and will be viewed by large numbers of potential customers. So far many corporate houses, small to large businesses, have taken advantage of this explainer video.

Tips to make an awesome explainer video

Are you planning to invest in making explainer videos in 2020? Well, these videos can explain the product or service in less than 60-90 seconds all that is important is to know the tips to make an explainer video. 

Know your target audience

Know your audience

Who is your audience? The first explainer video making tips for us is to know the target audience. Without knowing the target audience, it is not possible to prepare the video with the required information. Hence, proper research work is to be done on the type of consumers that will buy the products about which the video will be made. The parameters which you need to consider are age, occupation, level of education, lifestyle, area of location, etc. These are called demographic aspects. Again, there are certain psychologic aspects which are also to be kept in mind and these are needs, interests, habits, values, and problems, etc of the targeted audience.

Choose the right explainer video style

Select perfect video style

Different types of explainer videos are available which can be used depending on the nature of the need. As a business, you need to analyze the appropriate one for you. This is one of the most significant explainer videos making tips which is must to consider by every business person to get the perfect video to connect with their customers. Proper choice of explainer video will enhance the effectiveness of the level of the video.

Make a solid script

Create strong script

The next tip on which you must focus on is the script. The well-written script will make the half job done for you. It must include product details but in such a way that will let your customer known with a good story. Take care of the possible mistakes one can make at the time of scripting. A fresh look at the company and the product or service to be promoted will help in drafting a better script.

The Shorter the Better

Short video is better

Every script that you generate for the explainer video must be short and instructive with a nice story. Experts say that the less you say people will remember it long. So, while preparing a script you must pay attention that only necessary information is included in the video so that audience can grasp the actual summary easily.

Keep it Simple

Simplicity is required

Laptop and man, Remove other useless content n vectors

Simplicity is a must to maintain while making an explainer video. One of the important tips to make an explainer video is to stay simple to reach the maximum number of targeted audiences. It is necessary to keep the video short and hence you should maintain simplicity. Here are simple four things on which you need to pay attention and these are:-

  1. Within the first 20 seconds, it is necessary to mention the problems of the customers.
  2. Then next 05 seconds, you should mention about your brand and products
  3. Next, it is necessary to mention how your product works
  4. The last 10 seconds should be left for making the audience understand what they should do.
Try using profession voice

Use professional voice

The next trick that you need to consider is to use a professional voice to make the video presentable. The voice should enhance the pace, personality, and mood of the animated video. No doubt this will create a great influence over the target audience and it will help in better brand promotion. A voice should be selected in such a way that customers can remember the message for a long time. This will help to grow confidence among the audience about your product. Professional Voice over artists can be your ultimate choice.

Add Some Fun features

touch of entertainment and fun

The video should resonate with the target audience but still, there should be a touch of entertainment and fun. Whether it is being watched by a CEO or homemakers or even students, everyone loves to get entertained. Hence, you can try to be a little different in your video so that it can become more entertaining and funnier. A video can go a long way if a bit of humor or wacky can be added there. It will help people enjoying the fun and will become more interested to buy your products and services.

Special attention on the characters

Choose special character

The design of the characters plays a vital role in making an explainer video successful. So, it is necessary to take special care while designing the characters. You should focus on improvising the identification of the viewers and crafting of the characters should be made depending on the target audience’s choice and preferences. Once you focus on the proper designing of characters, you become closer to making the video more appealing for viewers.

Details Matter

The illustration and the animation must be of high quality and attention to be given on every detailing. Following this, it will be possible to make a more entertaining video depending on the expectations of the target audience.

Music matters

Music is important

Music can play a great role in turning an explainer video appealing to the audience. Music can stir up different emotions and the audience will get more attracted to the video. So, do proper research work for a piece of great music that can stir up the mind of the audience and create more possibilities to reach more audiences with your explainer videos.

Why select KrishaStudio?

You wish to give a strong kick to the brand and make promotion with fully customized animated video content. At KrishaStudio we mastered the art of creating high quality, simple, and short animated explainer video considering client needs using our skills. We’re one of the trusted and recognized animated explainer video services provider who can create a difference in your branding style! We make unique videos that convey an idea, in a storytelling mode while promoting your brand and values.

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