Video marketing has proven to be effective for businesses of all sizes. Marketers and company owners recognize the importance of choosing the right type of explainer video for brand promotion. With various categories of videos gaining popularity, selecting the appropriate type can yield desired results in enhancing brand awareness for products or services.
Explainer video services offer versatility in conveying the brand message to the target audience. Businesses can leverage different effects on texts, images, and objects within the video, enhancing its appeal to potential customers. This customization adds a special touch to the video, making it more engaging and impactful.
Through the effective use of an explainer video, it is possible to powerfully spread the brand message to the target group in a quick time. As the name of the video type goes, you can explain the video better.
Categories of explainer animation
Whiteboard Animation
Whiteboard animation is a suitable option for illustrating the products or services offered by a company. Using simple drawings and illustrations on a whiteboard, this type of video makes it easy to explain the main concepts of your brand. Particularly beneficial for small businesses, whiteboard animation allows for the sequential use of images to convey a message to the target audience.
Viewers can gain a comprehensive understanding of the brand’s story and concept through the video, as the sequential drawings guide them through the narrative. To enhance the effectiveness of the video, it’s important to synchronize the voiceover with the visuals, which helps to capture the attention of the target audience more effectively.
2D Character Animation
Among the types of explainer videos, motion graphic animation works best for various types of businesses. Its unique advantage lies in its cost-effectiveness and efficiency in production. Motion graphic explainer videos are relatively affordable to create, making them accessible to businesses of all sizes. You can easily obtain video production services from reputable sources, particularly if you’re new to this format.
This style allows for the incorporation of both scenes and styles that create the illusion of depth in the video. It’s particularly suitable for B2C and B2B businesses, as it enhances engagement with customers. A compelling motion graphic explainer video has the potential to attract customers and generate more shares among the audience.
Live-Action
As the name suggests, live explainer videos are recorded with a camera, offering a real-life glimpse into the brand. This format is ideal for companies aiming to establish strong connections with potential customers. The primary goal of live explainer videos is to showcase real people performing everyday tasks, making it easier for viewers to grasp the value of the content.
These videos are often used in company testimonials, leveraging their ability to engage audiences effectively. The combination of visual effects and real-life activities enhances the overall quality of the video, contributing to its effectiveness in conveying the brand message.
However, creating successful live explainer videos requires investment in editors, actors, and production services to ensure high-quality content.
Stop Motion
In the stop motion technique, an object is photographed at small intervals to create the illusion of movement. While this method can yield visually captivating results, it tends to be more expensive compared to other animation techniques. Additionally, making changes to a stop motion video can be challenging and costly, often requiring considerable time and resources.
However, despite its drawbacks, stop motion animation can offer a unique visual effect that resonates with viewers and enhances brand perception. The distinctiveness of stop motion can align well with how humans perceive and engage with brands, adding a memorable touch to marketing campaigns.
Utility of Kinetic Typography Explainer
Typography videos are ideal for promoting various services and products, offering a creative way to convey brand messages through the manipulation of words and objects. By selecting attractive fonts and styles, you can capture the attention of customers more effectively. Crafting an engaging script and choosing the right format and fonts are crucial for creating a memorable video that resonates with your audience. These videos can be produced quickly and cost-effectively, making them a practical choice for brand promotion.
Screencast
Screencasting involves digitally recording screen activity along with audio narration, offering a cost-effective option for creating explainer videos. It is commonly used by companies for tutorial videos or to demonstrate software or platforms during launches. Startups often utilize simple software to record their screens for this purpose. Screencasts are particularly useful for providing step-by-step guidance or showcasing digital products and services.
2D Infographics Animation
Motion graphics, a category of 2D animation, is well-suited for small businesses despite not featuring 2D characters. Instead, it utilizes visual effects such as images and text to create engaging videos, enhancing brand promotion efforts. This type of explainer video is ideal for showcasing complex or intricate services or products offered by a business. By incorporating dynamic motion graphics, the video becomes lively and colorful, capturing the viewers’ interest and encouraging them to learn more about the company’s offerings.
2.5D Animation
When considering explainer videos for your business, there are various options available, each catering to different needs and budgets. While 3D animation videos offer sophistication, they require technical expertise and can be costly. Alternatively, 2.5D animation provides a blend of 2D images and 3D objects, offering a visually appealing and cost-effective option for explainer videos.
The Concluding part
In conclusion, it’s essential to choose the right type of explainer video that aligns with your business requirements and budget. Investing in a customized animation video from a reputable explainer video service can add significant value to your brand. By selecting the appropriate service provider, you can ensure the creation of a unique explainer video that effectively promotes your brand and engages your audience.
About KrishaStudio
When seeking a top-tier service to create explainer videos for your business, KrishaStudio is the ideal choice. With years of experience and a commitment to excellence, KrishaStudio caters to diverse customer needs by offering customized services. Our team of experts ensures professional and prompt responses to your video requirements. Contact us today to discuss your needs in detail, allowing our expert team to seamlessly incorporate the elements into the explainer videos we create for you.
