Why Make Animated Videos an Integral Part of Social Media Marketing Strategy
Krisha Studio | September 11, 2019 |
Video Marketing
Currently there are 3.499 billion active social media users across the globe and each user has 7.6 social media accounts on an average. Therefore, it is possible to reach and influence a large audience through social-media marketing. Around 90% of the marketers believe that social-media marketing optimizes a business’ online traffic, recognition and sales at a moderate expense and within a short time-frame. With the help of an animated video, you can maximize the benefits of social-media marketing.
The prominent molecular biologists and other experts believe that vision is the dominant sense of most human beings. It takes up around half of the brain’s resources. Therefore, the human brain can process any video content 60,000 times faster than the text-based content. That is why around 90% of the data transmitted to the brain is visual and 65% of the people are visual learners.
The ‘picture superiority effect’ (pictures/images are easier to remember than the texts) is another reason behind the popularity of visual content on the social media platforms. For example, more than 4-billion videos are streamed every day on Facebook. If you can harness the power of video-content, then you can correctly utilize the potential of social-media marketing. The experts of a recognized animated video creation service, such as KrishaStudio, can help you make the most of social-media marketing using animated video contents. The following points may show you how the animated videos can benefit your business.
The majority of the conventional marketing ads are considered to be intrusive. Hence, the entertaining animated videos can grab the viewers’ attention quicker than these advertisements. It is also possible to deliver a message in a short span of time when using the animated videos. The internet users have short attention span and there is no shortage of entertainment over the internet. Therefore, animated videos can be the best tool if you want to grab the attention of maximum number of viewers on a social media platform.
Some issues or topics may seem complex or dull when being narrated using text-based content. Even live videos may fail to simplify the facts or make a topic seem engaging. It is possible to simplify or add fun to any topic when using the animated characters. The professionals of an animated video creation service, such as KWT Studio, can make these characters do anything in order to make any topic seem interesting or to simplify the facts. It is also possible to use the animated characters in order to make interesting videos on any topic.
It is hard for anyone to resist the appeal of cartoon characters, as these characters bring back childhood memories for everyone. These memories can fill the viewers with joyous feelings. Therefore, the animated videos can be more convincing any the live videos and can increase the conversion rate or can drive maximum number of viewers through the sales funnel.
By the end of 2019, consumer internet video traffic will become 80% of all internet traffic. Therefore, video content will dominate the Web. In this scenario, you can reach and influence a maximum number of viewers if you use the animated video as a part of your social media marketing strategy. These videos can bring maximum leads to your business and can increase your visibility, thriftily.